Marketing Approach 2019

Throughout 2018 we observed a significant trend within marketing approaches. Namely the distinction between B2B and B2C is becoming increasingly more blurred and there is a growing realisation that they aren’t separate entities but more like two parts of a bigger whole. This is an approach we’ve always believed in, …

Sales Ready for 2019?

That time of year has come again, when the time to hit those year-end results is almost over. However, for many the end of year results might not hit the anticipated heights set at the beginning of the year.   Driving a result in the last month of the year in …

Improving Lead Conversion

Despite the best efforts of many involved with sales and marketing it is a fact that the conversion rates for marketing qualified leads are low, extremely low. To give you an idea of just how low, according to Forrester, the top performers only manage to convert 1.54% of marketing qualified …