5 Tips for Cold Calling

Cold calling potential prospects is frustrating and challenging. The process isn’t complex but is extremely difficult to do well. We are calling potential prospects on a daily basis and here are five of our simple tips to help make things easier and warm up more potential buyers. Focus on the …

Getting ROI using Lead Generation and Account Based Marketing?

Even though we are getting closer to 2020, where one would assume that open communication and building long term and trusted relationships are the way forward, the best ways to approach demand generation for ROI are still topics which are widely discussed and frustrations are still being identified. In a …

Marketing Approach 2019

Throughout 2018 we observed a significant trend within marketing approaches. Namely the distinction between B2B and B2C is becoming increasingly more blurred and there is a growing realisation that they aren’t separate entities but more like two parts of a bigger whole. This is an approach we’ve always believed in, …