Cold calling potential prospects is frustrating and challenging. The process isn’t complex but is extremely difficult to do well. We are calling potential prospects on a daily basis and here are five of our simple tips to help make things easier and warm up more potential buyers. Focus on the …
The usual way of work and life has drastically changed over the last few months, there are constant challenges for us all to find the ‘new normal’ and it’s still likely to be some time before that normal is properly established and stabilised. It’s been known for some time that …
In today’s market, the ability to sell value is critical and salespeople need to be able to connect with prospects at a deeper level to understand where offerings can have the most impact for that specific customer. To help achieve this here are 4 basic skills of Value Selling Clarify …
Even though we are getting closer to 2020, where one would assume that open communication and building long term and trusted relationships are the way forward, the best ways to approach demand generation for ROI are still topics which are widely discussed and frustrations are still being identified. In a …
Summer is creeping up on us, meaning for some sales and marketing teams this can be a slow time of year where sales numbers can dwindle. Prospects are on holiday, Emails come back with the dreaded ‘Out of Office for 3 weeks’ and calls go unanswered. It can be a …
Morale is a major factor in sales and can sometimes be forgotten. Everyone has their own personality and therefore their minds can be stimulated by different things. It’s important to work closely with your sales team and give them motivation to help hit their number. A team that are hitting …
The Pareto Principle states that for many events 80% of the effects come from 20% of the causes – the 80-20 rule. While trying not to sound like a regurgitation of an old Economics’ professor the Pareto Principle can be aptly applied to the sales pipeline – generally speaking 80% …
“Insanity: doing the same thing over and over again and expecting different results.” – Albert Einstein Cold calling is far from dead but there’s several other tactics which can be key to your success. It’s important to keep things fresh and prevent your selling technique from getting weathered and stale. …
Throughout 2018 we observed a significant trend within marketing approaches. Namely the distinction between B2B and B2C is becoming increasingly more blurred and there is a growing realisation that they aren’t separate entities but more like two parts of a bigger whole. This is an approach we’ve always believed in, …
