Management Team


Iain Macleod – Partner

Iain is one of the founders and owners of Route to Market Consulting.

He is a highly experienced sales professional who is recognised as a specialist in developing sustainable relationships within new client accounts within the Consulting community. In his career Iain has been involved in supporting the creation and execution of go to market strategies for a large number of leading Consulting and Technology organisations including Deloitte, KPMG, CSC, Atos, Booz & Co, Roland Berger and IBM.

Iain brings significant experience of direct sales within a Technology based Consulting environment and has led the commercial element of multiple winning Consulting and Professional Services bids in the Financial Services, Telecommunications, Local Government, Media and Technology sectors.


Barry Whale – Non Executive Advisor

Barry is a Partner Level Consultant with 30 years industry experience working within the IT industry across the multiple services sectors. He has held senior leadership positions in a number of technology focused consulting organisations and has been personally responsible for a significant volume of sales during his career.

Barry has an extensive personal network of contacts within the Enterprise sized organisations that Route to Market customers typically target, and as well as his significant expertise in the planning and execution of successful sales strategy, his input also helps our customers to understand how to establish and nurture those relationships to ensure long-term success.

As a highly respected Management Consultant he has led a number of high profile client engagements from infrastructure transformations to acquisitions and divestitures and as a result has a deep understanding of how the organisations we target are structured, and what traits they are looking for in a potential new supplier.