- On average, 50% of the leads in any system are not yet ready to buy (Marketo).
- Almost 80% of new leads never become sales (MarketingSherpa)
Nurturing leads ensures you engage with prospects at the optimal time. Staying engaged throughout the lifecycle of the project roadmap ensure that you keep your brand in your prospects thoughts but don’t sour relationships by trying to engage too early.
- Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost (Marketo).
- Nurtured leads makes 47% larger purchases than non-nurtured leads (The Annuitas Group).
Effectively developing leads in today’s buyer-driven marketplace means establishing and nurturing buyer relationships with a strategic lead scoring system, and then filling out that framework with a thorough content marketing plan. RTM’s approach to campaign nurturing leverages our extensive IT and consultancy knowledge with our renowned methodologies to bring opportunities to fruition whilst developing additional opportunities along the way. Many of our consultants have account management experience they are able to harness to the benefit of our clients.