Marketing Strategy
RtM will co-create a Go-To Market Strategy that will define a highly effective and well-targeted campaign that will maximise success during the B2B or B2C business generation campaign.
It will answer the following questions:
• What is the addressable market?
• Who is the economic buyer(s)?
• What are the macro events that are driving client needs?
• What are the entry-level sales proposition(s)?
• What messages will best resonate with the buyer?
• What other marketing-driven events will be aligned to support the Telemarketing campaign?
• What are the USP and competitor threats?
These will shape the Telemarketing campaign, scale, timings, benchmark the approach, and set out realistic and achievable targets.
Positioning Paper: Demand Generation with Route to Market Consulting LTD
Even in large enterprises, it is surprisingly common for sales and marketing teams to function independently from one another and without a coordinated plan. Download RtM’s Positioning Paper to find out how we could support you with this.
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We’re always open to hearing from ambitious organisations that are looking to scale but are unsure how. Get in touch to see how we can help overcome your sales challenges.
