Marketing Strategy

RtM will co-create a Go-To Market Strategy that will define a highly effective and well-targeted campaign that will maximise success during the B2B or B2C business generation campaign.

It will answer the following questions:

What is the addressable market?

Who is the economic buyer(s)?

What are the macro events that are driving client needs?

What are the entry-level sales proposition(s)?

What messages will best resonate with the buyer?

What other marketing-driven events will be aligned to support the Telemarketing campaign?

What are the USP and competitor threats?

These will shape the Telemarketing campaign, scale, timings, benchmark the approach, and set out realistic and achievable targets.

Positioning Paper: Demand Generation with Route to Market Consulting LTD

Even in large enterprises, it is surprisingly common for sales and marketing teams to function independently from one another and without a coordinated plan. Download RtM’s Positioning Paper to find out how we could support you with this.

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We’re always open to hearing from ambitious organisations that are looking to scale but are unsure how. Get in touch to see how we can help overcome your sales challenges.