Event Prospecting

Helping Clients Optimise Their Business Generation Engine

This service is aimed at clients wishing to drive attendance to their own and/or industry events.

Route to Market (RtM)’s core competency is B2B lead generation of complex/high-value service propositions, putting us in a strong position to engage in productive conversations with senior stakeholders our clients wish to invite to these events.

Calling

• Begin outbound calling to prospects to introduce the event and discuss interest

• Arrange a 15-minute intro call if applicable

• If not available/interested in the event, pursue the opportunity of an intro call if applicable

Emailing

• If unable to reach prospects by phone on multiple attempts:
○ Send an email detailing the event and our interest in speaking with them – use LinkedIn/Data Tools to personalise this.
○ Follow-up email to be issued within 48 hours from the initial email – reiterating the fact they have been ‘hand-picked’ as someone we are keen to speak to.